What you mean by “best practices for branding” I presume is “things to do right, or get right” as you start your venture. Let’s cut to the chase and ask what do you and your business stand for in the market place? What do customers say about your product or service offering? Has that changed lately for better or for worse? Is it known to be luxurious, reliable, cheap, temperamental, a rip-off, or what?
The answers to these questions and the answers to how you are perceived in the market place boil down to the people you have on board. What matters most are people and you build your brand with your people. A business grows one person at a time but if your vision is to build a high performing, global, and long-lasting brand, there’s a little more to it.
Get these three best practices for branding right and you’re on your way to building a reputation, and identity, and a brand. Once there was a business-man in our town who really got it right with the people he hired and let go. He was a land surveyor and customers traveled long distances for his services. He charged them richly but they were very happy to pay. Customers spoke of the quality of service, the effective and gracious manner of the staff, and the rapid turnaround of orders.
His staff wasn’t much more than kids but they willingly went the extra mile and exceeded expectations. Frail elderly men and little old ladies got red carpet treatment even though they probably didn’t spend much. The business had great people and the man allowed staff to come and go until the right staff came, settled into their roles, and stayed. I know that a number of people came and went but his idea was that the wrong people just wouldn’t hack the pace or level of expectations and the right ones would hang in and find fulfillment in their role.
People who share your aspirations come randomly or by selection procedures but you can’t make the wrong candidate into the right candidate. The Germans have done an exceedingly good job of branding their industrial output on a national level. Whether we buy a Klett-Perthes wall map, a simple spiral notebook or a Mont Blanc pen, the tiny stamp bearing the words “Made in Germany” conveys value, design, engineering, Germans are ambivalent about the term “Prussian Virtues” standing for order, reliability, punctuality, industriousness and so on but they are inclined to share these nationally and you just have to look at their export figures to verify it.
The beliefs of people determine the consistency of their actions over time in a way that impacts what you deliver and the perception of brand values. People’s beliefs will indicate whether they are the right people or the wrong people. I’m not convinced that people who are commanded to behave in a certain manner will do so for long before they get tired of it.
The small-town business owner had his expectations and performance standards but people came and went initially. They were predisposed to delivering what he wanted, the way he wanted and because they met the boss’ expectations, he was happy and they were retained. The actions led to the development of a reputation that became a brand in itself. Without consistent actions, the brand would have developed differently.
Mineral Makeup Brands – Which to Use?
With mineral makeup as popular as it is, you might have become interested in using it yourself, but there are many brands and just as many or more promises. You might wonder what the hype is about as well as if you will see any true benefit from using mineral makeup. Mineral makeup has become as popular as it is for a reason. It’s ideal for most skin types and generally flatters those who wear it.
Let’s look first at some of the benefits of mineral makeup and then examine a few of the top-selling mineral makeup companies. Although your skin might look less made up, most of those who use mineral makeup are happy with the naturally polished look the makeup gives their skin. You can easily build on the makeup when needed for a more formal occasion, or you can keep it light.
The key is to start light and build from there. Because mineral cosmetics are naturally derived and contains no products that can irritate the skin, and nothing artificial, many believe that it’s better for the skin. Those with dry skin find that their skin is more balanced and those with oily skin find they have fewer breakouts. Three of the top-selling brands in the mineral makeup market are Mary Kay, Bare Minerals, and Raw Minerals. Bare Minerals is the company that brought back the concept of mineral cosmetics makeup (previously somewhat popular in the 1970s).
The makeup is 100% natural and is sold on television, on the internet, and in stores throughout the United States. Bare Minerals refers to the mineral makeup that’s sold by parent company Bare Escentuals, which also offers a wide array of skincare and other products. Mary Kay is also a leader in the field of mineral and natural makeup. Because the company is generally thought to offer one of the best makeup brands around, it stands to reason that the mineral makeup would be a top seller.
Offering six shades of makeup and a full coverage application brush, Mary Kay seeks to topple the incredible popularity of the Bare Minerals brand. Raw Minerals is one of the newer products to enter the popular makeup line, but it’s taking a share of the market quickly. This brand adds additional ingredients to its makeup that might help the skin stay healthy. These include soybean and natural corn extracts, among other things.
It’s the reported benefits of mineral makeup that have women clamoring for it, and all that’s left is a decision about the brand. If you can, try a sample of a brand you’re interested in before making a purchase. Then you can be assured of getting the right brand for yours.
Learn What to Look For in the Best Skin Care Brand
I must admit I am rather skeptical when I hear or read about ratings of the best skincare brand. Rating a product as the best simply says it is the best among every other product in the entire world. I try to avoid using that term, I try to look for and speak about products that are good in comparison to others I have used before. I hope you do not fall for the hype when you hear a product is rated as the best skincare brand unless you have used them all.
These ratings only apply to a small amount of products, not the entire world-wide brands. Also, we all have different skin types so not every product will be effective in repairing all skin types. Although if you are lucky enough to find a top-quality, natural skincare product it should be able to work for most skin types.
I have done numerous researches and have found that there are companies that are manufacturing products that could be classified as the best. Not one of those big brand name companies that use expensive advertisements with those flawless models. Those Ads are expensive leaving very little to do product research and development. All of this has to go into the price of the products making them expensive.
There are small, rather unknown companies that have really outdone themselves in using the best natural products available. These companies use natural ingredients to stimulate collagen and elastin production in your skin. As you might know, these two proteins are responsible for skin firmness and elasticity. This has been proven over time to be very effective.
When you were younger you had smooth, firm, elastic, and wrinkle-free skin. The reason being your body produced a very significant amount of collagen and elastin when you are young, however as you age it produces less. Skincare companies should start adding ingredients that will boost collagen and elastin production since this is what healthy skin is all about. With the decline of collagen and elastin, your skin will undoubtedly become wrinkled and saggy.
The ingredient that does this is known as Cynergy TK. You won’t find this substance in most big-name brand skincare products on the market as it is relatively new and used in products for the elites. However, one day soon I know it will become a household name because it does perform above expectations.
I know because this is what gives me that edge in having younger, smoother looking skin. Visit my website to learn about the best skincare brand and what ingredient they should contain to give you healthy, vibrant even-toned skin.